Decorate Your Home in a Day

In 2002, when Alison and Craig Felzer, the hands-on owners of the Brandon Furniture franchise in Naples, opened the store located at 5450 Tamiami Trail, they had already immersed themselves in the Brandon Furniture business and company culture by working at numerous locations in Houston, Texas; Princeton, New Jersey; King of Prussia, Pennsylvania and the corporate headquarters in Palm Beach, Florida.

Presently, the Naples store’s professional staff of 10 keeps busy helping to carry out the Brandon Furniture philosophy of instant gratification. “We’re all about cash and carry merchandise,” says Craig, adding that the store also accepts MasterCard and Visa as well as personal checks.

This hot, new, take-out concept in the furniture business keeps with Brandon Furniture’s simple yet catchy slogan “Decorate in a Day” that serves to draw shoppers who aren’t interested in waiting four weeks to six months for custom ordered furniture and accessories.

Regardless of your circumstances – decorating a new house, remodeling an old house or doing a fall “out with the old and in with the new” face-lift for your home’s interior – Brandon Furniture proudly walks their talk by providing the freshest in furniture and decorative accessory selections that you’ll need to fulfill your immediate needs for high quality, name-brand home furnishings and décor.

How exciting and refreshing are the eclectic selections of chandeliers, lamps, paintings, mirrors, bronzes, sculptures, artifacts, silks, foliage and various styles of fine leather, upholstered and wood furniture in Brandon’s 25,000 square-foot showroom? “Our inventory changes on a weekly basis because we ship and receive merchandise daily,” said Craig.

If you have a calendar with a few social appointments in the near future that include home entertaining in the rooms you are planning to decorate, bank on the fact that you’ll be able to whip up a new interior to wow your guests with a day trip to Brandon’s. The talented non-commission sales staff enjoys helping customers match-up furniture and accessories for personal spaces. Having non-commissioned sales people means that there is no pressure on the customer, who can really take their time and delight in the shopping experience.

“We consider Brandon Furniture to be a destination shopping experience,” Craig says. Located across the street from the Waterside Shops, there are plenty of excellent eateries in the immediate area, and downtown Naples is just minutes away. It’s not unusual for savvy shoppers looking for exceptional value to travel from Marco Island, Cape Coral and Sarasota to spend most of the day coordinating their purchases at the Naples showroom and then continue on to have dinner.

“We are the only Brandon’s Furniture location in Southwest Florida. Because we have our own delivery service, we can deliver our client’s selections within a day or two,” states Craig. The combination of quality and value in Brandon’s merchandise will easily help you achieve a high-end
finished look for your home while simultaneously keeping you within your budget. “Our everyday prices are always up to 70 percent below retail,” comments Craig, who points out that Brandon’s policy of buying direct from the factory in volume for 26 stores, along with a no-frills showroom, keeps the overhead low and the prices at less than what most people would expect to pay.

“We are not your average traditional furniture shopping experience,” concludes Craig. “To get a true feeling for what we offer, you have to come in person. There is always something new to see.” Brandon Furniture is open seven days a week. Monday through Saturday hours are 9 a.m. to 5 p.m., and on Sundays they are open 10 a.m. to 5:00 p.m.

BRANDON FURNITURE OF NAPLES
239 594-1555


Written by Linda Sechrist